With a background in sports, nutrition and traveling; Sami Tauber, CEO of BikeWear World, has unleashed a wealth of opportunity for bike riders internationally. BikeWear World, according to Tauber, represents a community close to home, being just a click away. The main focus at BikeWear World is to outfit one ride at a time, says Tauber. Many riders are ill-prepared for those 25, 50, 100 milers. Whether it is weather related or emotional, Tauber says that she has been there cold, lonely and thirsty. She hopes that the community of riders will bond on her site downloading their video clips from around the world, displaying trails, wipe outs, equipment reviews, race results and just plain shopping experiences. She hopes that it turns out to be an open arms experience of sharing knowledge, expertise and professionalism.
The response has been overwhelmingly amazing. The bike industry whether it is Road, Mountain, MotoX, Bmx, Triathlon, Track and even Spin classes have predominantly been geared towards the male gender, while the female community just recently started showing interests. I hope to have more girl power out there, with broader options for clothing, says Sami. Several girlfriends have verbalized frustration with the limited amount of colors and size options available. Tauber says that she will offer brand names focusing on female lines, since she is a female athlete herself. Some of the brand names she will be carrying will be Campagnolo, Castelli, Canari, Troy Lee Designs, 661, Skirtsports(founder Nicole DeBoom), Zoot, 2XU, Adidas and several more. Sami Tauber, CEO, BikeWear World, intends to help those bikers in need on the bike path across the street from her retail shop as well as outfitting one ride at a time internationally.
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