With a background in sports, nutrition and traveling; Sami Tauber, CEO of BikeWear World, has unleashed a wealth of opportunity for bike riders internationally. BikeWear World, according to Tauber, represents a community close to home, being just a click away. The main focus at BikeWear World is to outfit one ride at a time, says Tauber. Many riders are ill-prepared for those 25, 50, 100 milers. Whether it is weather related or emotional, Tauber says that she has been there cold, lonely and thirsty. She hopes that the community of riders will bond on her site downloading their video clips from around the world, displaying trails, wipe outs, equipment reviews, race results and just plain shopping experiences. She hopes that it turns out to be an open arms experience of sharing knowledge, expertise and professionalism.
The response has been overwhelmingly amazing. The bike industry whether it is Road, Mountain, MotoX, Bmx, Triathlon, Track and even Spin classes have predominantly been geared towards the male gender, while the female community just recently started showing interests. I hope to have more girl power out there, with broader options for clothing, says Sami. Several girlfriends have verbalized frustration with the limited amount of colors and size options available. Tauber says that she will offer brand names focusing on female lines, since she is a female athlete herself. Some of the brand names she will be carrying will be Campagnolo, Castelli, Canari, Troy Lee Designs, 661, Skirtsports(founder Nicole DeBoom), Zoot, 2XU, Adidas and several more. Sami Tauber, CEO, BikeWear World, intends to help those bikers in need on the bike path across the street from her retail shop as well as outfitting one ride at a time internationally.
Saturday, 31 January 2009
URide.tv Creates New Spin on Making Commercials: Free
TV Commercials too expensive, outdated and not cutting edge enough; online video commercials seem to be the next virtual step in technology.
Sami Tauber, the 32yr old female CEO of BikeWear World L.L.C., realized that there is definitely something lacking in the cycling industry: a sense of community for like minded individuals. Marketing and advertising can be very costly, but what about a free way to advertise your business or trade? Well, Tauber and her team, has made that happen for the cycling industry through a website called www.uRide.tv.
uRide.tv allows industry professionals to upload a video commercial onto the site for free. This has enabled production crews around the country new job options, as well as, allowing bike shops, manufacturers, race directors, non-profit organizations, trainers, and industry leaders to spread the word about their services or products they offer.
“Several cycling related magazine publications, manufacturers, bike shops, coaches, and personal trainers have jumped on board this free new resource. This is cutting edge technology at its finest,” says Tauber. “We have some of the brightest coders and developers on the team developing new and innovative ideas even for the simple banner ad! It is very exciting that the cycling community now has something to turn to in economic turmoil.”
URide.tv has positioned itself as a global community site with a lot of time, money and resources, directed towards creating a buzz internationally. The founder’s ideas are simple: “We are people who love bikes. We love looking at them, riding them, fixing them, shopping for them, and cleaning them – okay maybe sometimes! There is a lot to say about looking at your dirty bike…like it meaning you put in hard work, might have been somewhere or seen something, connected with nature, kicked butt, had to get to your destination…but whatever the case may be, we are all the same – bike riders.”
The site has been designed to target 7 different bike disciplines: BMX, Motocross, Mountain, Road, Spin, Track and Triathlon. You may either, upload a video as a bike rider with a cool ride from a mountain biking trail, be in the Japanese “Ring of Fire cycling Tour” and share your video feed with others, market your trade as a personal trainer in the Kansas City area, or even own a gym looking for more members. URidetv was created to actively involve the cycling industry, in every way possible.
"So keep dreaming, keep pedaling and ride hard. Outfitting one rider at a time, from our community throughout the world," Sami Tauber, CEO of BikeWear World L.L.C., has your commercial back!
Sami Tauber, the 32yr old female CEO of BikeWear World L.L.C., realized that there is definitely something lacking in the cycling industry: a sense of community for like minded individuals. Marketing and advertising can be very costly, but what about a free way to advertise your business or trade? Well, Tauber and her team, has made that happen for the cycling industry through a website called www.uRide.tv.
uRide.tv allows industry professionals to upload a video commercial onto the site for free. This has enabled production crews around the country new job options, as well as, allowing bike shops, manufacturers, race directors, non-profit organizations, trainers, and industry leaders to spread the word about their services or products they offer.
“Several cycling related magazine publications, manufacturers, bike shops, coaches, and personal trainers have jumped on board this free new resource. This is cutting edge technology at its finest,” says Tauber. “We have some of the brightest coders and developers on the team developing new and innovative ideas even for the simple banner ad! It is very exciting that the cycling community now has something to turn to in economic turmoil.”
URide.tv has positioned itself as a global community site with a lot of time, money and resources, directed towards creating a buzz internationally. The founder’s ideas are simple: “We are people who love bikes. We love looking at them, riding them, fixing them, shopping for them, and cleaning them – okay maybe sometimes! There is a lot to say about looking at your dirty bike…like it meaning you put in hard work, might have been somewhere or seen something, connected with nature, kicked butt, had to get to your destination…but whatever the case may be, we are all the same – bike riders.”
The site has been designed to target 7 different bike disciplines: BMX, Motocross, Mountain, Road, Spin, Track and Triathlon. You may either, upload a video as a bike rider with a cool ride from a mountain biking trail, be in the Japanese “Ring of Fire cycling Tour” and share your video feed with others, market your trade as a personal trainer in the Kansas City area, or even own a gym looking for more members. URidetv was created to actively involve the cycling industry, in every way possible.
"So keep dreaming, keep pedaling and ride hard. Outfitting one rider at a time, from our community throughout the world," Sami Tauber, CEO of BikeWear World L.L.C., has your commercial back!
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